Work Smart. Work Safe.
Keep your "Heads Up" and work safe!

Heads Up—15 years later

By Calissa Reid

The year was 1999. Every kid was playing Pokémon, frosted tips were the hot hairstyle for men and crop tops dominated in women’s fashion. (Apparently crop tops are back in style…that’s one trend I won’t be partaking in.) But I’m not here to talk trends with you —as much as I’d love to. I’m here to talk safety.

So let’s go back to 1999. If you’ve visited our website or read our blog before, you probably know that thousands of young Albertan workers are hurt on the job every year. In 1999, WCB-Alberta decided to take action and Heads Up was born!  We’ve partnered with different safety associations and the government over the past 15 years to deliver our Work smart. Work safe. message.  In honor of our 15th birthday (don’t worry, we’ll forgive you for not bringing us a gift), let’s visit the Heads Up poster archives to see how we’ve grown over the years.

Gentlemen protect your tools

The first and the most popular! This poster was created in 1999 and was quite popular with you guys. We were pretty sassy for being so young, eh?


This one is my favourite—it’s from 2002. I love Dustin’s signature on the cast “Next time duck!” So heartfelt.


If you’re new on the job, you’re at risk on the job. The message on this poster from 2004 still holds true today.

It’s hard to believe we’re 15 years old.  After looking at our old posters, I think we don’t look a day over 10! If you want to see more of our old posters, we’ll be sharing them on Twitter and Facebook throughout October and November.

That’s our past. Now let’s talk about our future! Our latest posters are up and running around Alberta, and we want you to see them. If you spot our ads around your city, tweet or post a picture of them on one of our social media accounts and you will be entered into a draw for a really great prize! If you want to find out more about this contest, we’ll release more info on our website and social media pages next week.

Here’s to our first 15 years…and now onto the next 15!

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